Opportunities, Marketing Strategies and Institutions of Banana Tanggamus Lampung Province

Abstract Tanggamus is one of the regencies in Lampung Province as a producer banana commodities. Bananas are mainstay agricultural products Regency. The has successfully competed with Cavendish an export commodity from Province. This study aims to determine opportunities, marketing strategies and institutional bananas Tanggamus. assessment was carried out through diagnostic approach District. conducted August November 2020. data used this primary data. Primary were obtained field observations FGDs well interviews producing farmers, service officers, extension workers, middlemen, divisions farmer groups. Data analyzed descriptively qualitatively quantitatively. results explain that makes positive contribution farmers’ household income potential be developed because it supported by availability land conducive cultivation development. quite domestic markets. It necessary diversify add value added develop market networks.